One Thing – Done Right

When it comes to small business online nothing beats focus. I love how this website works – on offer is an elegant solution to one single problem: how to mount a mobile device in your vehicle.

The product itself is great, I bought one perfectly designed to mate my 1999 Chevrolet Camaro Z28 with my 10-years-newer Apple iPhone. It’s nice functional solution to an awkward problem.

The website uses a product selection function that works the same way, making an otherwise awkward buying process simple and almost fool-proof.

Competing with a myriad of businesses serving the vehicle after-market this site works because it chooses to do  just one thing better than anyone else.