Avinash Kaushik extends the ideas of his landmark “Web Analytics: An Hour A Day” providing actionable insight with his usual clarity, vision, and enthusiasm. This book belongs on every web marketers reading list. Avinash’s fans may well eagerly await his next title – will it include a “:”?
Peter Thistle
Internet Marketing… Classical Music… Photography…
Archive for January, 2010
Reading: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
One Thing – Done Right
When it comes to small business online nothing beats focus. I love how this website works – on offer is an elegant solution to one single problem: how to mount a mobile device in your vehicle.
The product itself is great, I bought one perfectly designed to mate my 1999 Chevrolet Camaro Z28 with my 10-years-newer Apple iPhone. It’s nice functional solution to an awkward problem.
The website uses a product selection function that works the same way, making an otherwise awkward buying process simple and almost fool-proof.
Competing with a myriad of businesses serving the vehicle after-market this site works because it chooses to do just one thing better than anyone else.