Rhino Marketing Open House Party

March 5, 2011 Posted by PeterThistle

Nice party – great new facility for Rhino Marketing. My 15 milliseconds of fame happens about 2:09…

Reading: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

January 23, 2010 Posted by PeterThistle
Reading: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Avinash Kaushik extends the ideas of his landmark “Web Analytics: An Hour A Day” providing actionable insight with his usual clarity, vision, and enthusiasm. This book belongs on every web marketers reading list. Avinash’s fans may well eagerly await his next title – will it include a “:”?

One Thing – Done Right

January 21, 2010 Posted by PeterThistle
One Thing - Done Right

When it comes to small business online nothing beats focus. I love how this website works – on offer is an elegant solution to one single problem: how to mount a mobile device in your vehicle.
http://www.proclipusa.com/
The product itself is great, I bought one perfectly designed to mate my 1999 Chevrolet Camaro Z28 with my 10-years-newer Apple [...]

Free Google Optimization Misses Target

November 24, 2009 Posted by PeterThistle
Free Google Optimization Misses Target

Several months ago I received a call from the Googleplex offering to optimize one of our client’s PPC campaigns.  I expect our high spend level got their attention and the call was prompted by the results of some efficiency test.
Google’s recommendations resulted in ad impressions dropping by half, and CTR doubling. In theory this would [...]

August 25, 2009 Posted by admin

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